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Branding

SNL Metals & Mining - Targeted messaging

The launch of SNL's new metals and mining group closely coincided with the adoption of a sales and marketing methodology intended to more effectively differentiate SNL from the competition and clearly articulate solutions to clients' most pressing business challenges.


Metals Economics Group (MEG) - Brand rejuvenation project

With a desire to grow and facing new competitive pressures, MEG launched a full overhaul of its brand image and marketing language. The tag line — Global insight. Smart decisions — captures the essence of MEG's positioning as a global leader, offering broad industry coverage to support clients' growth decisions and activities. The refreshed brand identity clearly differentiates the company from its competition while supporting MEG's vision and mission.


Coemergence - Start-up brand development

As a new company, Coemergence required a logo, brand imagery, language, ads, print and electronic collateral. The company's unique software solution allowed users to uncover and capture hidden knowledge within their own organizations, creating a competitive advantage — a value reflected in the product's tag line — Discover your uncaptured advantage.


Nova Scotia Business Registry - Program launch

Government at the speed of business — The Nova Scotia Business Registry (NSBR) provides businesses with a single point of contact for government services and information using an integrated business registration process. This online site was the first of its kind in Canada integrating the services of the Canada Customs and Revenue Agency, Service Nova Scotia and Municipal Relations, and the Workers' Compensation Board of Nova Scotia. The project included full branding of the new program including the development of information packages, ads, and marketing materials. The success of the program served as a model for further online services and developments of programs outside the province